July 7, 2017

The Importance of Great Healthcare Signage

Once the details of a hospital or other healthcare facility’s wayfinding system are ironed out, other signage is largely forgotten. However, the healthcare providers that go beyond wayfinding signage solutions see great improvements in patient experience and satisfaction.

A hospital or clinic is not a place you want to get lost. We wrote about the importance of wayfinding systems here, but this blog addresses other – often simple – healthcare signage and graphic solutions.

The Front Desk

No doubt receptionists get bombarded with questions about copays, accepted insurance and forms of payments, and cancellation policies on a daily basis. Many of these FAQs can be answered with custom check-in signs, which eliminate confusion and streamline operations.

The Waiting Room

Patients waiting to be seen are often in a state of anxiety and feel uncomfortable. The aesthetics and design of the waiting room might help ease the stress. In fact, a 2011 University of London study found that blood flow increased 10 percent to the “joy response” part of the brain when subjects saw beautiful art. A blank wall feels, well, clinical or bleak. With today’s large format printing technology, beautiful and easy-to-customize and easy-to-install wall coverings and decals bring walls to life.

The Exam Room

Some desired outcomes of well-designed patient rooms are to promote healthy behaviors, educate, and ensure the patient that the environment is sterile.

For encouraging healthy behaviors, The Center For Healthcare Designs recommends visible and salient motivational signs/educational materials, such as age-appropriate artwork, brochures, and other visual displays of health education materials that include healthy lifestyles, healthy food, etc.

As for reassuring visitors that the environment is clean, small signage that reads something like, “this treatment room has been cleaned and prepared for you” placed on the exam table can ease any doubt. Also, reminders to use the available hand sanitizer can lessen the risk of spreading germs.

These easy-to-implement, yet effective, healthcare signage practices can elevate the patient experience to new levels. The attention to detail can create a powerful branding statement. Contact one of our healthcare signage specialists today to get started on your project.