August 28, 2019

Tips for Choosing the Best Local Sign Company

There’s something irreplaceable about shopping local. It offers you the chance to make a communal connection with someone in your neighborhood. As inhabitants of the same area, you’ll have similar experiences and concerns. If anything goes wrong with your product or service, there’s a strong personal relationship you can lean on. Working with a local brand also means they’ll understand farmers’ markets make it possible to buy local produce. In the same way, local cafés allow patrons to contribute their money back to the local economy. Local buying and selling creates a unique ecosystem that can support a city or region. 

Of course, the benefits of shopping local also extend to include companies and service providers in a variety of different sectors. Local appliance sellers, banks, bookstores, and retail shops all offer a level of service and strong relationships that can’t be found at a chain or at an online retailer. The same is true for local sign companies. Working with a sign company in your area can provide a better experience and a higher-quality product than chain or online options. We’ve gathered a list of the reasons why staying local matters if you’re planning a major signage project. 

Experience a Design-Focused Process 

Chain sign companies offer a cookie-cutter process and cookie-cutter results. You’re usually asked to upload your logo, choose a material and size, and wait for the results. With online retailers, you won’t know if your graphics were too low resolution until you open the package. If you’re making signage for a special event, a poorly-designed sign can be more distracting than no sign. 

At a local sign company, you’ll be led through a design-focused process where you’ll get to see your logo exactly as it will be printed. You’ll have the chance to review and change at several points during the design process. And, if you’re looking for guidance on design and style, many local sign companies have in-house designers who can help you craft something truly unique.  

Ensure ADA Compliance 

Plus, if you’re looking for ADA-compliant signs for a major project, a chain retailer won’t have the knowledge of how to meet specific federal standards. With first-time ADA violations costing fines of up to $75,000, you can’t afford to guesstimate the correct font, Braille markings, or the right height for signs to be placed. You owe it to the visitors to your site to craft an accessible space where everyone feels welcomed. 

Cultivate a Responsive Relationship 

When you work with an online retailer who offers cut-rate vinyl banners or flimsy outdoor signage, you can count on shoddy work and no personal investment in your signage project. A local sign company will put a premium on building a relationship with customers, since their success depends on repeat visitors. A local shop will also keep your order history and logos on file, so they can easily create a new sign for a future event, even on short notice. 

Nashville Built and Nashville Proud 

Whether you’re a local business looking for trade show display products or a local artist needing signage for your next big event, our team at Big Visual Group is here to help. As Nashville’s premier sign and print company, we’re proud of the work we’ve been able to do with some of the city’s most iconic brands and businesses. Feel free to check out more of our projects from around town, learn more about our process, or connect with our team today to get a quote for your specific project.