Red Carpet Backdrop Design Tips

With the advent of social media, it’s essential to create photo ops at major events. An important part of the social landscape involves sharing, tagging, and reposting images from events. For growing brands or worthy nonprofits, the social sharing of images can help promote a new service, product, or cause—all while building brand awareness. 

For many organizations, sponsoring an event is a way to create strong local connections. Sponsorship can also heighten the visibility of your brand for a lower cost than traditional advertising. A high level of exposure at a major event will tie your brand to celebration and community.

The Key to Perfect Photos: Create Step and Repeat Photo Backgrounds

Once you’ve decided to sponsor an event, you need high-visibility branded materials to promote your organization. This is where it pays to get creative with your branding. Providing a number of impressions for each guest is the goal, and there are many ways to get there. Drink coasters, branded swag bags, large banners, and floor graphics are great options for an event. Of course, for a major social gathering or gala, a branded step and repeat backdrop is the best way to get your brand in front of hundreds of eyes. For this type of banner, repeated images of your logo are printed on a matte background with matte ink. This allows for a low-glare backdrop that is perfect for professional photography.

A Red Carpet Experience from the Very First Step

Although white and black backgrounds are classic, don’t be afraid to get creative with your backdrop. Using 3D or interactive elements can make guests even more likely to pose in front of your logo. See if you can set up special lighting for a memorable photo-op. If you have several professional photographers on the red carpet, you can capture multiple shots of each guest on a large backdrop. Creating a red-carpet entrance helps guests feel the energy and excitement even before they enter the venue. A branded step and repeat banner allows guests to pause, to commemorate the event with a high-quality photo, and feel like royalty before they begin the night.  

Big Visual Group Helps Big Events Stand Out

There’s a lot to consider when planning a major social event. We know because we’ve provided backdrops and signage for the CMA Awards and the CMA Music Festival for years. We’ve helped create memorable banners and backdrops for parties, fundraisers, and awards ceremonies. We would love to bring our expertise to your event. Contact us today to learn more about how our creative branding solutions can make your event truly unforgettable.