How to Stand Out in a Hot Real Estate Market

As the weather starts to warm up, so will the housing market. And, while some cities will see a drop in growth, Nashville will remain in the top ten housing markets in the US, along with Murfreesboro and Franklin. That’s why it’s important to start strategizing now to ensure your brand has high visibility during the spring selling season. When it comes to visibility, maintaining a physical presence in hot neighborhoods is essential. As the number of for-sale properties rises, signs multiply on every street. Having signage that stands out among the crowd is a surefire way to get noticed by interested homebuyers.

1. Invest in physical signs

You spend money on photography, staging, and building a strong online presence for your properties. But, the impact of physical signage can’t be overstated—especially in popular neighborhoods. In a strong real estate market, buyers are looking for houses others haven’t found yet, and “Coming Soon” signs often go up before MLS listings do. Your company can attract highly-motivated and engaged buyers by strategically using physical signage. In highly-trafficked and desirable neighborhoods, the right sign can complement your online presence and listings.

3. Ensure you have a unified visual message across all platforms

Buyers and sellers feel an innate trust for brands that they see often during the day. Every single property your company sells should use it as an opportunity to build brand familiarity, particularly in popular neighborhoods. Your logo and branding on each physical piece should be clear, well-made, and solidly installed. Nothing says “unprofessional” like stretched graphics, pixelation, hard-to-read color contrasts, or flimsy materials. Using cheap or bargain signs sends a message to buyers and sellers that you aren’t willing to pay close attention to detail. When it comes to real estate, that’s not an association you want to build in a customer’s mind.

4. Work with a trusted partner who has experience in real estate

When Cushman & Wakefield came to us for a visual rebrand and site-specific signage updates, they knew we understood the industry. After all, we had worked with them during two previous rebrandings, delivering solid construction and visual impact across every platform. Ultimately, our team of agency-level designers was able to provide a suite of signs for all the spring and summer market needs.