Branding Nashville’s Professional Ice Hockey Arena
When The Nashville Predators came to Big Visual Group®, they were looking to rebrand the walls of their home base, Bridgestone Arena. What was once called the “gray arena” would soon be transformed with large-format gold graphics, which is the team’s most distinctive color. Big Visual Group has now worked with the Predators since they joined the NHL in 1998, installing promotional visuals both inside the arena and around downtown Nashville.
Their project goals:
- Rebrand the walls of Bridgestone Arena to transform a plain, gray interior to bold graphics that showcase the team’s most distinctive colors
- Install striking promotional interior and exterior graphics to highlight players and draw attention from fans and visitors
- Design and install dimensional sponsor graphics, branded arena seating, pillar wraps, outdoor banners, and other custom signage to create an extraordinary visual experience for fans
With a seating capacity of 17,113 fans, Bridgestone Arena has plenty of room for visual branding and graphics. After consulting with the Predators, Big Visual’s team gathered measurements and began designing promotional wraps to bring the arena’s gray walls to life. Over time, we designed and installed many other products, such as dimensional sponsor graphics, branded arena seating, pillar wraps, Crazy Kyle’s organ, and outdoor banners to create an extraordinary visual experience for Nashville hockey fans.