May 23, 2018

Visually Branding Your Business at a Community Event

Promoting your small business at a local gathering or sponsoring a charitable event is one of the best things you can do to elevate your brand. Not only does it make your brand look more professional and legitimate, it also shows that you care about the community you do business with. Branding your business at a community event also helps people identify your brand from others (even potential competitors) and helps your business grow.

Here are five tried and true ways to visually brand your franchise at a public gathering:

1. Flags/Banners

Having your brand on a flag or banner at an event helps draw attention to your business. It makes your brand more visible, and the movement of the flag will help people notice your booth.

2. Retractable Banner Stands

Retractable banner stands are one the most portable and footprint conscious pieces of branding you can utilize at an event. They do not take up a lot of space but offer a big visual impact in your booth/space.

3. Table Throws

You’re probably going to have a table set up at your booth, so why not make it part of your branding materials with a table throw? Not only will this help elevate your brand, but a table throw can also serve as a way to hide other branding materials, like swag, extra collateral, or extra materials, keeping your space nice and clutter free.

4. Tents

Having a branded tent cover provides an incredible presence for your brand. It allows for your name and logo to be seen from afar and will help draw people to you while offering shade and cover from the elements for visitors to your booth/space.

5. Collateral

Small format products like flyers, business cards, stickers, and other types of swag provide those who are interested in your franchise something to take with them and can increase your brand presence throughout your community.

At the end of the day, you want brand recognition and brand consistency for your small business, and these are some of the best ways to provide that for a community event. At Big Visual Group, we are well versed in all things branding, and we are eager to help your brand make an impact at your next community event! Simply shoot us a note to start planning every detail of the visual elements of your community event marketing strategy.