August 16, 2017

Retail Graphics May Be More Important Than Ever

Have companies shifted too far into the digital world? Research might suggest so. It seems that as companies got caught up on the technical side of commerce, many forgot the human side. A recent study found that nearly all members of Generation Z prefer shopping at bricks-and-mortar retailers. Having both a digital and physical presence is the key to winning over today’s consumers.

It’s why e-commerce giants like Amazon, Warby Parker, and Bonobos – once online-only brands – have opened brick-and-mortar locations. It’s why pop-up shops are so successful. Perhaps the shift we are witnessing is not one of traditional vs. digital but more of a good vs. bad experience.

So how do you capitalize on the foot traffic entering your physical locations in today’s omni-channel marketplace? By creating an experience that’s on-brand and shoppers are craving. This is where retail graphics play a huge role.

Retail offers impulse and upsell opportunities that digital simply cannot. Point-of-purchase retail graphics and displays such as traditional or digital menu boards, floor graphics, window graphics, banners and posters attract interest, encourage message retention, and drive sales.

Want to create a truly awesome experience? Ask about our custom contour cut retail graphics. These unique and effective retail graphics add dimensional interest and vibrant color in a variety of shapes and sizes. Whether you want a free-standing standee or a mounted cutout, these great display additions will get noticed time after time.

Put your message everywhere and anywhere with die-cut decals. We can print custom decals in any size, shape and number that can go on floors, doors, walls, windows, ceilings and even pavement.

Whether your brick-and-mortar presence needs some love after tending to the digital side of your business for the last few years or you want to launch a pop-up shop to create a truly powerful retail environment and take advantage of experiential marketing, we offer customized solutions for all your marketing and visual communication needs.

Ready to get started? Contact us today, and we can get started on transforming your retail environment into your most powerful selling tool.