3 Reasons Retail Graphics May Be More Important Than Ever

Many retailers today are asking, “Have companies shifted too far into the digital world?” Research might suggest so. It seems that as companies get too caught up on the technical side of commerce, many forget the human side. A recent study found that nearly all members of Generation Z prefer shopping at brick-and-mortar retailers. Thus, having both a digital and physical presence is the key to winning over today’s consumers.

This is one of the many reasons why e-commerce giants like Amazon, Warby Parker, and Bonobos—once online-only brands—have opened brick-and-mortar locations. It’s also why pop-up shops are so successful. Perhaps the shift we are witnessing is not one of traditional vs. digital but more of a good vs. bad experience.

So, how do you capitalize on the foot traffic entering your physical locations in today’s omni-channel marketplace? The best way is by creating an experience that’s on-brand and that shoppers are craving. Here are three ways retail graphics can play a huge role.

1. Retail offers impulse and up-sell opportunities that digital simply cannot.

Point-of-purchase retail graphics and displays, such as traditional or digital menu boards, floor graphics, window graphics, banners, and posters attract interest, encourage message retention, and drive sales.

2. Custom contour cut retail graphics can create a unique customer experience.

These effective retail graphics add dimensional interest and vibrant color in a variety of shapes and sizes. Whether you want a free-standing standee or a mounted cut-out, these great display additions will get noticed time after time.