How Restaurants Can Use Signage to Improve the Dining Experience
Whether you’re a local food truck or a nationally-recognized chain restaurant, you realize that humans are visual creatures. The presentation of your food matters, and the same can be said for your signage. Everything from your outdoor signs to your children’s menu impacts your customers’ dining experience.
How Restaurants Can Use Signs to Improve the Dining Experience
Here are a few specific ways you can use signage to improve the dining experience for your customers:
1. Find a unique way to capture your customers’ attention.
The most important thing your sign can do is make it easy for people to find your location. You know you’ve accomplished this when people automatically know where your restaurant is—even if they haven’t been to it before. Finding a way to stand out and stay visible is key, especially in areas with dozens of restaurant options.
Over the past few years, we’ve had the chance to work with several restaurants in downtown Nashville. Our friends over at Puckett’s installed a unique neon outdoor sign that visually captures the Puckett’s experience. Our friends at Nudie’s Honky Tonk took a different approach by going big. Both were extremely successful in capturing people’s attention.
2. Make sure your signage matches your dining experience.
What kind of experience are you creating for customers? Are you more laid-back and casual or sophisticated and modern? How can you express what makes your restaurant unique through your signage? After all, signage is often the first thing people see when they enter your restaurant.
This is something our friends over at Edley’s BBQ did really well. Their restaurant is known for serving some of the best BBQ in the town in an environment that celebrates everything that’s great about the South. By integrating that identity into their environmental signage, their customers know exactly what they’re getting before they walk in.
3. Create signage that answers your customers’ biggest questions.
Think about the things your customers might want to know: What specials do you have? Where is the restroom? What are your most popular items?
Signage provides a variety of opportunities to proactively answer these questions. For example, a simple A-frame display outside your restaurant gives you the chance to update daily happy hour specials so that you can change your message to deliver the right information at the right time. You can also help guests find their way around with branded floor decals pointing the way to the bar or restrooms.
Need New Signage or Print Materials? Let’s Get Cooking…
At Big Visual Group, our in-house team of sales representatives, agency-level designers, and experienced production staff can provide you with the materials your restaurant needs, including menus, table tents, tablecloths, posters, wall graphics, and more. If you are in need of restaurant branding products, we’re at your service! Learn more about our restaurant signage services, check out our portfolio, or connect with our team to discuss your specific needs.
You may also be interested in:
Our Flatbed Printers are Making Headlines
Digital Output took notice of Big Visual Group’s flatbed printing capabilities in their November 2020 issue. We were honored to be featured as the cover story. We regularly update our flatbed equipment and try new technologies to increase our production capacity...
A Titans Season to Remember: Adapting to Change & Expecting the Unexpected
Big Visual Group has partnered with the Tennessee Titans to provide them the best sign and print products since 2010. We have tackled interesting projects with the team, such as the Nissan Stadium rebranding in 2015, but 2020 might be our most unique season with them...
Nashville Based & Nashville Strong Since 1994
Big Visual Group chose to build our sign and print shop in Nashville in 1994. We were proud to call Music City home then and remain proud.As the year 2020 brought challenge after challenge, each time we reminded ourselves of how we planted our roots here long ago and...