5 Tips for A Delicious Food Truck Wrap

Jun 22, 2017

In the world of food trucks, nothing is more important for attracting customers than an eye-catching food truck design. But, let’s be honest—the food truck scene is still riddled with mobile kitchens that look like they deliver mail, not scrumptious morsels of food. We’ve all been told not to judge a book by its cover, but that’s hard when it comes to food. If your operation looks sketchy, you may have a small and devoted customer base, but you are going to lose out on those browsers that are indeed judging food trucks on their appearance.

So, you must nail your food truck’s wrap. Here are some hard-and-fast principles (and a few puns) that all food truck owners should keep in mind.

1. Understand A Food Truck Wrap is an Invest-Mint

We get it. You might be strapped for cash, so certain things are put on the back burner. Your food truck wrap should not be one of those things. It’s the heart and soul of your brand. It’s something that will make you money in the long run. If your truck looks fantastic, it will not only pull in more customers, but it may open doors to bigger festivals and private events.

2. Colors Are a Big Dill

Color plays a huge part in a well-designed food truck. Our minds are programmed to respond to color. According to the CCI Color Institute for Color Research, 62%-90% of our judgment about a product, person, or environment is based on color, and we make that judgment within 90 seconds or less.

3. Tell Them S’more

If your name does not invoke a clear message of what you serve, add a tagline so that potential customers are immediately informed of the menu items on your truck. Research has shown that businesses with names that identify their products or services are more successful than non-descriptively named businesses.

4. Work With a Vehicle Wrap Provider that Handles the Whole Enchilada

The best vehicle wrap companies for food trucks do the design, printing, and installation within the organization like we do. When companies outsource the work, the potential for mistakes increases. For example, what happens if the color that is printed doesn’t exactly match the design? It can take longer to get the final product, and the cost might be higher. A vehicle wrap must be done with the utmost attention to detail, and if designs and materials are changing hands too often, a detail might get lost in translation.

Big Visual Group takes great pride in our agency-level design services, uses the latest and greatest printing technologies, and employs experienced and certified installers all under one roof. Yet, we also serve the entire country by doing the design and production in-house, as well as on-site installations, if needed.

5. Donut Forget the Small Things

Aside from the obvious elements of a food truck, many extras can be branded, such as the awnings, menu, or video screens. You can get creative with these features, but you want to be sure it all flows and delivers your brand promise.

Ready to get cooking on your food truck wrap? Give us a call at 615-731-3700, or fill out a quote request form today.

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