January 25, 2019

3 Ways Restaurants & Bars Can Capitalize On Bowl Season

Ah—bowl season. It’s a celebrated time by football fans during mid-December through the early part of February. And, when fans are in the mood to cheer on their favorite teams, it’s no secret that restaurants and bars can reap the benefits of celebratory fans who like to gather for food and drinks while catching a game.

So, as sporting events—like college bowl games and Super Bowl Sunday—are a big draw for restaurants and bars, why not make the most of it to attract customers and keep them coming back each bowl season! Here are a few ways restaurants and bars can capitalize on bowl season with visuals and signage that will make raving fans of your brand.

Score Big by Transforming Your Environment

From the outside in, you can transform your restaurant or bar atmosphere in ways that create excitement for your guests that will keep them happy, growing their tabs, and coming back for more. On game days, consider team-themed table tents, tablecloths, posters, wall graphics, exterior banners, and even indoor digital or projected graphics to establish a celebratory environment. You can even wow your patrons by decking your walls with creatively-displayed sports memorabilia. Above all, never underestimate the impact that an environment can make on your customer’s spending patterns.

Host Your Own Halftime Show

Sure, not every customer might be there for the game, but everybody loves a good halftime show. If your space allows, consider booking a musical guest or band to play a live show during halftime or during commercials. While transforming your environment as mentioned above, you can create a fun stage area for music, trivia games, and giveaways. Fans will be cheering even louder (and ordering more food and drinks) when they can win prizes!

Gain Extra Yardage with a Special Themed Menu

As games can draw a full house of customers who linger longer than the average restaurant guest, consider creating a special “bowl-themed” menu that includes specials for your top appetizers and drinks, all packaged in an interesting way that will make guests want to start an ongoing tab. For customers who might be hosting their own parties at home, you can even create sports-branded takeout boxes and to-go cups, tailgate party package deals, and menu insert flyers that build anticipation for the events and bring back recurring business. Utilize the power of your restaurant or bar social media accounts to announce these fun special offerings a few weeks in advance.

Ready to Make a Touchdown with Your Restaurant Signage?

Our in-house team of agency-level designers and experienced production staff at Big Visual Group can provide you with the materials your restaurant or bar signage needs, including menus, table tents, tablecloths, posters, wall graphics, and more. When it comes to restaurant branding products, we’re at your service!