United Communications, a fiber internet provider company in Chapel Hill, Tennessee, has allowed Big Visual Group to create their vehicle wraps for years. When they wanted to update their office space and infuse their new branding throughout it, they came to us because they knew about our corporate office branding expertise.
Fred Slater who is United Communications’ Director of Marketing said, “United’s Chapel Hill office did not reflect a progressive, internet service provider brand; minimum signage and visuals created a stale and unmotivated environment.”
With only the company’s new brand standards and logo in our hands, the Big Visual Group team headed to the client’s office to see what we could dream up. We wanted to create a space where they could proudly share their company’s refreshed look in every inch of the building.
Slater said, “We looked to Big Visual for an evaluation and recommendation of images, panels, signage, and colors to project our brand persona, inspire our staff and customers, and improve the look and feel of our public-facing lobby, common areas, conference rooms, and hallways. Working with Big Visual has been smooth, and they have gained our trust. Their recommendations included unique ways to reflect the brand, create dimension, and reinforce the values and mission of our company.”
To meet our client’s expectations and execute our vision, we decided to phase out the redesign by updating the interior first then head to the exterior signage. From ADA signs to framed posters to a custom blind for the drive-through window, we have now successfully updated the interior with United Communications’ latest branding. To make our signage stand out, we even advised on new wall paint colors. We look forward to continuing our good progress with the environmental branding on the outside of the building in the near future.
At our shop, the sign and print offerings are truly endless. With this client, we gained their trust by providing them high-quality vehicle graphics for years. As they had a need for more visual communication products, we are proud to say that they trusted us to take on the challenge of updating their office.
In the words of Slater, our valued client, he said, “United has a standing relationship with Big Visual Group – they are our preferred provider for a range of projects, from detailed and high-quality vehicle wraps to interior and exterior graphics that showcase our brand personality. From design to application to project management, this team is excellent to work with.”