Stand Out with a Great Trade Show Display
Trade shows are the definition of sensory overload. Attendees are bombarded with sights and sounds designed to get them to stop by a vendor’s booth. If you have an inferior trade show display, you get lost in the madness. However, if your booth is designed correctly, you become a diamond in the rough.
An Effective Trade Show Display
A trade show display has two major functions: to attract attention and to answer the who, what and why questions of your business both visually and quickly. Who you are, what you do and why you are different from the competition must be displayed. We’ve been immersed in the print and sign industry for a long time and we have learned many trade show display best practices and tactics to get your message through all the noise.
Who You Are
Attracting attention at a trade show is not about being the biggest or flashiest display, but more about being simple, yet interesting. If your brand is established, you can likely get by with name recognition. If you are the new kid on the block, it may be better to call out your tagline (if it’s punchy and sharp) to give a passersby a little more information on who you are.
What You Do
If you sell a physical product and it’s feasible to display it in the booth, this is probably your best option, but how you display it matters. If you are a service company, you need graphics to help tell your story. Either way, be sure that the booth isn’t filled with visual clutter that will keep your product or overall message from standing in the limelight.
Why You Are Different from The Competition
Are you faster, smarter, higher quality, more economical…?
What makes you different is your unique value proposition. If you don’t have a polished and refined one, be sure to take the time to create it. Here are some examples to spark your creativity:
Uber: The Smartest Way to Get Around
Dollar Shave Club: A Great Shave for a Few Bucks a Month.
Apple Macbook: Light. Years Ahead.
All this, your who, what and why needs to be visually communicated in seconds. Sounds like a challenge doesn’t it? Don’t worry, Big Visual Group is your one-stop shop for all things related to trade show displays.
Trade Show Display Specialists
From hanging structures to banners, digital displays, table runners and everything in between, we do it all. This means that each product you hire us to design and/or produce serves a purpose and comes together cohesively to deliver the information we discussed above. We work with you to create a complete trade show display that is a well-oiled machine – easy to setup, easy to take down, and easy to gather leads in between.
If you want lots of traffic to your trade show booth, give something away.
If you want lots of well-qualified leads and people coming to you to ask more questions, let your signs, graphics and banners tell them who you are, what you do and why you’re different. Do that and your investment will pay for itself many times over.
Ready to stand out at your next trade show? Contact us now to discuss your project.
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