January 2, 2013

Case Study: Oilers-Titans Timeline Project

Client: Tennessee Titans

Project: Houston Oilers / Tennessee Titans Historical Headline: “Once We Were Oilers…Now We Are Titans”

Product: Combination of Wall Murals and Dimensional Signs, Lettering and Graphics

Process Used: The wall murals, acrylic signs and text panels were printed on our Vutek 3200 UV printer and the Dimensional Graphics were fabricated from decorative aluminum and dimensionally cut on our automated flatbed router

Date Completed: September 2012 at the Tennessee Titans Headquarters, Nashville, TN

Goals of the Project:

The project was the brainchild of Tennessee Titans Head Coach Mike Munchak and Assistant Coach Steve Waterson. Coach Munchak has spent his entire professional career as both a player and a coach with the Oilers/Titans organization. When coach Munchak took over the head coaching job for the Tennessee Titans, he wanted to do something that would inspire current and new players as well as highlight the organizations 50 years in the National Football League. With the organization being one of the founding teams and a charter member of the original AFL (American Football League), the organization has a plethora of historical material to draw upon, from being the first professional football team to have a domed stadium (the Houston Astrodome – known as the “Eighth Wonder of the World”) to numerous football greats and Hall of Fame players. Coach Munchak thought by creating a historical timeline with a museum type presence, it would not only showcase the history and talent of years past, the transition of moving to Nashville and the associated name change, but that it would also inspire and encourage new players to aspire to become part of the murals future expansion over the coming years.

Big Visual Group’s creative team developed the overall concept and worked hand in hand with Titans coaching and staff to complete the monumental task. The mural spans an area that is over 10 feet tall and 150 feet long. It starts with the American Football League inception and inaugural season of 1960 and spans through the completion of 2010 football season. There are hundreds of photos, articles and historical facts throughout the mural. When working on a project of the magnitude, close attention to detail and a collaborative effort with the client is required to make sure there are no spelling mistakes and that the historical accuracy is correct.

The project was installed in a 24 hour period during which the facility was closed to the team, coaches and staff. No one other than those directly related were aware of the project. Upon their arrival, they were overwhelmingly pleased.

The Tennessee Titans and Big Visual Group have a project they can both be proud of. With Big Visual Group’s creative design staff, unparalleled printing and fabrication expertise, there is not another company locally or regionally that could have provided the quality that this project commanded.