Get a Quote
Created with Sketch.

6 Products to Attract Attention at a Trade Show

Mar 26, 2018

When you’re at a trade show, your main goal is to attract potential customers to your booth and then close on a sale. However, in order to do this, you need attractive branding that will catch people’s eyes and draw them to your booth. Here’s a list of the 6 best trade show display products that’ll enable you to seal the deal.

Trade Show Hop-Up Displays

Hop-up displays are the stage backdrops for your trade show booth. They are portable, easy to set up, come in multiple sizes (some can be up to 20 feet wide), and give you a nice space to display your products or services.

Retractable Banner Stands

Banner stands are portable and provide verticality, which allows for people to notice your booth from afar. They don’t take up a large footprint inside your booth, giving you plenty of space to move around and invite potential customers in. They are a must-have for your trade show booth.

Table Throws

Every trade show booth has a table, and when that table has a branded table throw, the professionalism of your company increases. They are also light, portable, washable, and allow you to hide things like collateral underneath, giving your space a clutter-free look.

Collateral

Having a handout, giveaway, or branded swag is a great way to draw people to your booth. When on display, it practically screams, “come and get me!” And, if you have something that you can offer, which in return gathers contact information from attendees, your sales team can nurture these leads and turn them into customers.

Photo Opportunity

Be the fun booth at your trade show. Providing a photo opportunity is a great, fun way to draw people to your booth. For example, if you are at a Las Vegas themed convention, having catchy Vegas props or a backdrop of the Vegas strip will encourage people to venture into your booth, where they can then learn about what all you have to offer.

Hanging Displays and Signs

Get above the competition with overhead trade show signs. They’ll ensure your brand is visible from anywhere on the trade show floor. Our team can make yours a one-of-a-kind that is sure to stand out in the crowd.

These 6 items are frequently used at trade shows for good reason. They draw attention, attract customers, and can provide people with a fun learning experience with your brand. At trade shows, you want to leave a lasting impression, and having these items in your branding arsenal will surely benefit you in the long run.

Want to attract more prospects at your next trade show? Contact us now to discuss your project.

You may also be interested in:

The Ultimate Guide to Trade Show Booth Graphics That Convert

The Ultimate Guide to Trade Show Booth Graphics That Convert

Aug 18, 2025

Trade show success begins with compelling visuals that capture attention from across the hall. A strategic blend of bold imagery, concise messaging, and thoughtful layout differentiates a brand amid a sea of exhibits. By partnering with a trusted Print Shop in...