July 8, 2014

Is Direct Mail Still Relevant?

If you thought direct mail was dead, think again:

  • 76% of households read or skim mail advertisements sent to their home.
  • 73% of consumers prefer mail for new product advertisements and information.
  • 9 out of 10 people open direct mail.
  • 67% of respondents feel mail is more personal than email.

Direct mail is still a valid and cost effective marketing method for your business. It’s tangible, unlike email and online ads. And with so much clutter online these days, it’s difficult to stand out from the crowd. Direct mail makes it easy to get noticed.

We love direct mail. But we don’t completely discount digital marketing methods, either. In fact, we believe digital marketing is made even more powerful when combined with direct mail!

Check out this video from the USPS and get inspired. Then call us at (877) 368-7330 to get started on your own campaign. In addition to high quality digital printing, Big Visual Group is now a full-service mail house too. We can save you time and money by managing your direct mail campaign all under one BIG roof!

For budgeting purposes, USPS postage pricing is as follows:

Regular Bulk Mail: 24.6 to 30.9 cents/piece
Nonprofit Bulk Mail: 12.8 to 19.1 cents/piece
Every Door Direct Mail: 17.5 cents/piece

If you’re interested in blanketing targeted neighborhoods with direct mail, Every Door Direct Mail is the way to go! Ask us for details.

Using variable data technology on our HP Indigo 5600, we can direct-print addresses on the mailer at the time of printing. Contact your sales consultant at 877-368-7330 for an estimate, or request a quote.